Evolved By Nature
Brand Design
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R/GA, 2019

A Brand that Sparks Evolution

We are in the midst of an invisible crisis: on and in nearly everything we buy are petrochemicals that can build up in our water and food supplies and our bodies. Consumers are becoming more savvy and demanding a better way. The scientists at Silk Inc. invented just that: pure silk protein, from natural silk cocoons, in liquid form. Silk, Inc. needed a brand that could help potential partners and the public understand and embrace this invisible technology’s potential —and ultimately, start a green chemistry movement.

Full case study on Behance

My Role
Associate Designer

Creative Team
Mike Rigby, Augustus Cook, Ryan Atkinson, Jenn Vano, Corey Lewis, Sam McGuiness, Julianna Esposito, Bruno Dasilva and Bernise Wong

Motion Design—Gavin Shapiro
Typography—Mathieu Réguer