Hōseki at Saks Fifth Avenue
Brand Design
—
2023
An Unexpectedly Precious Omakase Experience in Midtown Manhattan.
Tucked away in Saks Fifth Avenue Vault you will find traditional omakase served up in an expected way. What is The Vault you may ask? It is located on the ground floor of Saks Fifth Avenue and it houses six high, fine jewelry shop-in-shops, eight watch shops designed by the vendors, and two private rooms for VIPs. Saks has additional space and approached our client to create an unexpectedly precious omakase experience.
The name? Hoseki. It means precious stone in Japanese. And this precious stone is tucked away in the Vault at Saks Fifth Avenue with other precious stones. Our task was to create a brand that reflected this all.
Hoseki’s flagship location is so unique and we tried to play up the intentional yet unexpected nature of our location. Because of this, we want to make an experience and identity that emphasizes the mystique of space, the menu, and the epicurean nature of it all.
My Role
Lead Designer & Art Direction
With
Kinzie Burke
As seen on
Eater
Time Out New York
